STRIVE Programme

Working together to build successful charities.

STRIVE is a programme of support funded by City Bridge Trust which is being delivered by the Cranfield Trust.

The Cranfield Trust has been working with charities for nearly 30 years, delivering management consultancy projects that support charities with everything from strategic planning to improving financial processes, building a strong board or creating an effective marketing plan.

STRIVE provides independent, confidential business advice and guidance to City Bridge Trust grant holders whose primary purpose is addressing the issues of poverty, disability or social exclusion.

Projects generally cover four main areas:

  1. Leadership and strategic direction – Governance, business planning, mentoring, and marketing.
  2. People management – Organisational structure, recruitment and retention processes, merger and collaborative working.
  3. Financial management and sustainability – Process improvements, understanding costs, forecasting and scenario planning.
  4. Performance and impact – KPIs, impact reporting, and developing performance tools.


  • You must be a City Bridge Trust grant holder whose primary purpose is addressing the needs of poverty, disability or social exclusion. Unfortunately, we are unable to support animal charities, schools, environmental charities, historic buildings or other organisations whose primary purpose in not focused on people issues/human suffering.
  • You must be a formally constituted non-profit with a board of trustees, such as a registered charity or Community Interest Company (CIC).
  • You need to have sufficient time to devote to a management consultancy project – our volunteers provide mentoring support, rather than taking the work away from you.
  • Your charity must be based in the UK (even if supporting work overseas).
  • Any project undertaken must be agreed by your charity’s trustees and senior management team.

More Information & How To Apply

The STRIVE Programme with Cranfield Trust

For further information, Cranfield Trust have produced a STRIVE Guide to getting started (PDF) along with FAQs.

To apply or for an informal chat contact Cranfield Trust now on 01794 830338 or send them a message here.