As well as providing funds itself, City Bridge Trust also aims to encourage giving and philanthropy by both individuals and businesses within the Capital. It is achieving this through City Philanthropy: a wealth of opportunity which is encouraging philanthropy within the City of London; and also through the London’s Giving project working across the capital.
The Trust is also interested in encouraging new approaches to philanthropy, particularly ones which make use of technology online platforms and has funded a pilot crowdfunding initiative with Trust for London.
City Philanthropy: A Wealth of Opportunity aims to encourage a new generation of City philanthropists and promote London as a global centre for philanthropy. The project continued to convene, connect and communicate, through creating and supporting giving events, educational workshops, millennial giving networks and through working with the press, including a partnership with Financial News to produce the Extra Mile publication that celebrates philanthropists and givers in the Financial Services Sector.
During the year, the Trust undertook a review of its work on Philanthropy and received an independent report by the think-tank Rocket Science. This looked not only at the Trust’s work in this area but also the wider philanthropy activities of the City of London Corporation. The report made a number of recommendations, particularly around bringing together different activities to make them more cohesive, and these will be actioned in the year to come.
At the beginning of April the work of the City Philanthropy: A Wealth of Opportunity project will be taken in-house to be delivered by City Bridge Trust and the City of London Corporation. This is in anticipation of the recruitment of a Head of Giving post with the City of London who will bring together the different activities across the Corporation, making them more coherent and better co-ordinated.
The London’s Giving project, which aims to promote place-based giving initiatives within the London Boroughs, has continued to grow thanks to the support of the Trust, with funding totalling £346,000 awarded towards this work during the year. In addition, £23,800 was awarded specifically to Barnet Giving. This builds on work in previous years with the Islington Giving project.
To learn more about the London’s Giving project, you can watch the video below which was produced in partnership wih the Media Trust:
Improving Life for Londoners helps organisations based and working in London to deliver projects which will address inequality and lift people out of poverty in the capital. This innovative project is providing match-funding of up to £4,000 towards their crowdfunding appeals, helping them to reach their target and providing an incentive to supporters.
Using the Crowdfunding UK platform, organisations can also get tips and support in how to set up and then market their appeal. Projects to date have been for a range of work, including animals in care-homes, a food-bank for refugees & asylum seekers, and debt advice for local residents
Bromley Mencap ran a successful appeal to develop a community hub offering training & employment opportunities & a range of inclusive activities for disabled people. Over £20,000 was raised to extend the existing building with two new training rooms, a workshop and kitchen, along with refurbishing existing facilities. The video below was produced to help share the appeal.